2. Melbourne Cinémathèque 2021

2020 — Identity, print, motion
Supervised by: Warren Taylor

            Selected campaign identity for the 2021 season of Melbourne Cinémathèque, a not-for-profit organisation dedicated to screening rare and significant films in their original format. Applications included a A1/DL program and digital displays. This concept aims to honour the projectionist’s craft in a vibrant and contemporary way. The striking white screen is used as a graphic device alongside a dreamy gradient to convey a sense of possibility and otherworldliness – as enchanting as the experience of watching a film.

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