1. Tower Motel
A friendly family-run business in Marysville. The Tower Motel was the only major accommodation left after the 2009 Black Saturday fires. My main focus was to refresh the brand identity; create a new set of guidelines for the purpose of the design and development of a new website. A screenshot of the former site is included below. The new website is now live, developed and designed by Bien Studio, according to these guidelines and early website concepts:
![](https://freight.cargo.site/t/original/i/580e1ef99ca838c688b478e6fb3ce71c5996f3cbb7e905a095244e7b694ae126/TowerMotel_onred.jpg)
![](https://freight.cargo.site/t/original/i/98d38f738bc03f8254b70df68a047e0b17ce27f957af2e5c7985b0802fdd7473/SiteConcepts.jpg)
![](https://freight.cargo.site/t/original/i/67a884cf67a11c651e15f241b0c616405012e667f818b723338c2c6623ab43b8/branding_slides.jpg)
![](https://freight.cargo.site/t/original/i/e030964a662ab0f8504e7edddb40cf6042c3dfd14a7ae0bed1a25d06704643cc/PrintExamples.jpg)
![](https://freight.cargo.site/t/original/i/01f9f9a0ab48a3623c81bfaff3cd83d6590d4e7c8b67f8149d933b866e9db981/Monogram_green.jpg)
![](https://freight.cargo.site/t/original/i/69c7c8402f1428c5b483b72bff5a80c17cfd405837de8cc82fda4198d7e33508/Tower-Motel_Pergola.jpg)
The slanted T echoes the motel’s recognisable timber pergola. It also resembles half a house, with connotations of security, shelter, safety and warmth.
Photography: Griffin Simm
![](https://freight.cargo.site/t/original/i/7b379b8d1f842453854f9358adda6fd89d86e90f5844a84c5d833b2d2af24405/Tower-Motel_Bar.jpg)
![](https://freight.cargo.site/t/original/i/d172b21af774cab46a5133ef47ff7c5c211e41f121728614e67715ae33c64462/DoorHangers.png)
![](https://freight.cargo.site/t/original/i/305cab3e767c3dd1e276aac864ec5ff00cd49cba5439842466543aff15ee8c50/BizCards.png)