1. Tower Motel

2020 — Brand identity
Freelance ︎ Orvere

            A friendly family-run business in Marysville. The Tower Motel was the only major accommodation left after the 2009 Black Saturday fires. My main focus was to refresh the brand identity; create a new set of guidelines for the purpose of the design and development of a new website. A screenshot of the former site is included below. The new website is now live, developed and designed by Bien Studio, according to these guidelines and early website concepts:

The slanted T echoes the motel’s recognisable timber pergola. It also resembles half a house, with connotations of security, shelter, safety and warmth.
Photography: Griffin Simm



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